I saw this article on LinkedIn, and found it quite interesting with regards to creating "free" apps or websites:
Uncompromising-design-avoiding-pitfalls-free
One thing I've found online is its a constant game of cat and mouse, where consumers find new ways to avoid advertising so they can just do interesting things (including pop up blockers, spam filters etc.), and then advertisers who are constantly trying to find ways to get more "eyeballs" on their ad (and click it). I've always resented being referred to a an "eyeball". It seems to sum up what they (the advertisers) think of us.
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